Various examples in different countries show that constant effort being put in awareness raising of the society pays off when trying to maximize intolerance to domestic violence. Public awareness raising campaigns are an excellent tool in doing so – when are organized systematically and thoroughly, planned in detail and executed deliberately. Well-informed and well-educated society has a power to shift attitudes and change behaviours for combating violence and ending it for good. 

This manual addresses only gender-based domestic violence and focuses on how to raise society’s attention and awareness towards this problem. It covers topics such as how to prepare an effective campaign from the very beginning: planning, raising objectives, setting target audiences, creating a brief document, developing the creative ideas, estimating the needs for campaign production and dissemination, evaluating available communication resources, preparing a plan for production and dissemination, executing the campaign. It will also present the good examples of successful campaigns on domestic violence, gender-based violence and other related social topics in other countries. It provides a framework and shows how does it work – step by step. 

The manual is a toolbox for any specialist who is working in domestic violence prevention and communication field. It gives a lot of practical tips and tricks on what to do and avoid when planning informational and awareness raising activities about domestic violence.